Target marketing is one of the key determinants for a startup business accelerating … or running out of resources. Please join us and learn with Michael Sklar as he discusses the market segmentation strategy that led VMware to acquire his company in 18 months. Time-permitting, the session will end with an active discussion of market segmentation issues faced by participants in the session.
Facilitator: Michael Sklar is currently the Managing Director of Station Houston, a co-working space dedicated to connecting early-stage technology startups with capital and talent. Prior to this, he was the CEO of Graylog, the President and Co-Founder of Vartopia, and the director of VMware. Additionally, Mr. Sklar has held various sales and marketing positions with several high-tech companies, giving him extensive experience with enterprise software and business development.
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